Signature Global City 79 - B

Signature Global is the Largest real estate development company in Delhi-NCR, focussed on affordable and mid segment housing (LIG and MIG) in terms of unit supplied (in the below Rs.80 lakh price category) between 2019 and 2021 with a market share of 19% (Source: Anarock Report).

The company commenced its operations in 2014 through its subsidiary, Signature Builders Private Limited, with the launch of our Solera project on 6.13 acres of land in Gurugram, Haryana. We have grown our operations over the years and in less than a decade, and as of March 31, 2022, we had sold 23,453 residential and commercial units, all within the Delhi NCR region, with an aggregate Saleable Area of 14.59 million square feet.

Strategically focused on Government of India and state government policies supporting affordable housing, specifically the Affordable Housing Policy, 2013 notified by the Town and Country Planning Department, Government of Haryana (“AHP”) and the Affordable Plotted Housing Policy or the Deen Dayal Jan Awas Yojana (“DDJAY - APHP”). Most of our Completed Projects, Ongoing Projects and Forthcoming Projects are located in Gurugram and Sohna in Haryana.

We provide “value homes” with attractive designs and amenities. We proactively seek to enhance the value of our projects by creating a better living environment through the provision of comprehensive community facilities and by engaging renowned architects. Our projects under the AHP, typically priced below ₹ 3.00 million per unit, includes amenities such as recreational areas, gardens, open spaces and community halls. Our projects under the DDJAY - APHP, typically priced between ₹ 4.00 million and ₹ 8.00 million per unit, provide facilities including gymnasiums, recreational spaces, entertainment centres, swimming pools and sporting facilities. All our AHP and DDJAY - APHP projects have a retail component within them which are intended to offer further convenience to residents, and these components have the effect of increasing the value of our projects owing to the absence of price ceilings.

All our projects are located in the well-developed Delhi NCR region, with connectivity to other parts of Delhi NCR. In addition to the Gurugram area, we have also launched certain projects across key markets in Haryana such as Karnal, under the DDJAY – APHP policy. We also have one Ongoing Project being developed by our Subsidiary, Sternal Buildcon Private Limited, outside the AHP and DDJAY -APHP policies, namely Infinity Mall, which is located close to our Ongoing Projects under the DDJAY – APHP in Sohna and which we expect will serve our customers in the region.

Further, we believe that the Signature Global brand is well-established in Gurugram, Haryana and the wider Delhi NCR region for affordable and mid segment housing projects. In our experience, the combination of our brand recognition, quality product offerings and competitive pricing has enabled us to sell a substantial portion of our inventory soon after the launch of our projects.

We have adopted an integrated real estate development model, with in-house capabilities and resources to execute projects from inception to completion which enables us to offer our projects at competitive prices. Among our core strengths is our ability to efficiently turnaround projects on land that we tie-up and we have typically launched projects within a period of 18 months from the date of acquisition of the land. Our high asset turnover has enabled us to generate positive cash flows in a relatively short period of time to support further developments. Our standardized business processes, technical specifications and layout plans have resulted in low design costs and faster replication resulting in shortening our development cycle and construction time. To reduce construction time significantly, we also deploy aluminium formwork technology in our projects, which also reduces costs.

As part of our development activities, we are focused on sustainable development and inculcate green concepts and techniques as part of our projects such as sustainable water management facilities and low flow fixtures that result in water saving, solid waste management and use of solar panels. The International Finance Corporation created the Excellence in Design for Greater Efficiencies (“EDGE”) to respond to the need for a measurable and credible solution to prove the business case for building green projects and unlock financial investment. Most of our projects launched between Fiscal 2020 and Fiscal 2022 are certified by the Indian Green Building Council (“IGBC”) in accordance with the IGBC green affordable housing system or have received EDGE certification in the affordable housing segment in Delhi NCR. Our efforts towards sustainability have been recognized through various awards and recognitions including the Signature Global group being conferred the 8th IGBC Green Champion Award under the category of ‘Developer Leading the Green Affordable Housing Movement in India’.

We have replicated our business model across micro-markets in Delhi NCR and particularly in Gurugram, Haryana and have continuously expanded our business to capitalize on our strong brand name. Our track record in execution and continued construction has been instrumental in our consistent Sales and performance, despite challenging market conditions due to the COVID-19 pandemic.